• Well written original content.(See Web Design Services.)

• Good layout and design.

• Good use of graphics. flash and images while providing "alt" tags for each.

• Use "Browser Safe" colours so that your colours are consistent or look the same on most monitors.

• Inviting and creative to keep the user interested and wanting to read other pages at your site.

• Use "Keyword phrases" enough on each page to help in page rankings.

• Consistent easy to understand navigation at the top and bottom of each page. Also, identify each page so that the user always knows where they are.

• Branding - use consistent layout colours throughout your site.

• Use of external CSS Cascading Style Sheets helps in page rankings.

• Provide contact information of your physical address, phone number and email contact.

• Provide an "About" page to explain who you are and what you do.

• Keep line lengths from a minimum of 8 words to a maximum of 12 words.

• The use of consistent font sizes no smaller then 9px and no larger the 16px for headings.

• The background colour or image should not make the text difficult to read.

• If you site is large provide a site map.

• Link colours are coordinated with layout colours and must be underlined.

• Pages should download quickly.

• The pages should not be wider then 800 px. It's acceptable to pan down just not sideways.

• Don't use all capitals or all bold faced text.

• Don't use underline unless it is a link.

• Make sure HTML and CSS pages are validated for standards.

• Test web page on several different platforms for consistency and proper display and layout.

There are many aspects of Web Development that are not obvious when viewing a web page. And, some aspects are critical for getting your pages ranked in the search engines. The most beautiful web page is almost useless if it isn't ranked in search engines.

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